LEGO is a brand of construction toys that are designed to be assembled into various shapes and structures. The company was founded in Denmark in 1932 and has since become one of the world's leading toy manufacturers. The toys consist of interlocking plastic bricks and various other components, such as gears, wheels, and figurines.
LEGO sets are available in a wide range of themes and styles, from simple building sets for young children to complex models for adult collectors. The LEGO brand has also expanded into video games, movies, and amusement parks.
LEGO Life is a social media app designed for kids to share their LEGO creations in a safe and moderated community. The app is free and does not contain any ads or in-app purchases. Children can create their own anonymous profile and avatar using the LEGO Minifigure Avatar creator. They can also bring their avatar to life with an augmented reality feature on compatible phones. The app is fully moderated, and all uploads, including videos and text comments, are checked for safety before being approved.<br/><br/>LEGO Life is an educational app that nurtures kids’ creativity with awesome LEGO building ideas and decorating challenges. Children can discover building tips and hacks to learn how to use LEGO bricks in brand new ways. They can also take on exciting LEGO education challenges with building and decorating activities to foster their learning. The app features a kids learning tube where children can find awesome, kid-safe videos featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City and more! Children can also friend their favorite LEGO characters, including LEGO Batman, Anna and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts.<br/><br/>LEGO Life is a safe social media space for kids to share their creations and communicate with other young LEGO creators. Children can use emoticons and text stickers to chat with other young LEGO creators and make friends in this social media app for kids. Account verification is quick, easy and is required once. All uploads, including children’s videos and text comments, are fully moderated before being approved as safe for kids. The app requires verified parental consent, which requires a one-time credit or debit card review to ensure the person verifying is an adult. Verification is totally free of charge, and card information will not be stored anywhere on the system.